> Brand Leadership
Priszm owns the number one market position with each of its major brands.
KFC™ is the #1 brand in chicken in Canada, with a market-leading 90 per cent of the fried chicken occasions, 39 per cent of the chicken-on-the-bone segment, and 22 per cent of the specialty and wraps segment.
Taco Bell™ is #1 in Mexican style dining in Canada. It represents an important growth opportunity for Priszm as it is significantly underpenetrated in Canada, compared to more than 5,800 Taco Bell™ restaurants in the U.S.
Pizza Hut™ is the #1 national pizza chain in Canada and provides Priszm an excellent platform for growth, especially in the Fund’s multi-branding strategy.